Thank you for such essential tips. One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand. 26 jewelry marketing ideas to use to grow your jewelry business. I’m so glad you found this article helpful! Thanks a lot. Run social media marketing campaigns on the regular: weekly, monthly, or at your own interval. Unfortunately, only 75% of those people will scroll past the first page of results, according to HubSpot. People buy jewelry at specific times of year, namely: So you want to start marketing minimally 6 weeks in advance of these calendar dates to remind your prospects to buy from YOU for these sentimental holidays. I’m glad you found it helpful! So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time. Do NOT follow this link or you will be banned from the site! This inputs will help me a lot and right away have broaden my vision about this industry as I m going to join this gem and jewellery industry as a Marketing manager. Marketing for Plastic surgeons by using social media channels like Instagram & Facebook increase branding by 33% in 60 days. For some, it’s as low as 2 PERCENT. And the more obvious — but EXTREMELY useful — way to stay in touch with your customers is this: Do you know what happens when a prospect calls into your jewelry store? Collect photos and captions that your customers are sharing about your products online. Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps which is especially crucial for local jewelry store marketing. Why not put a pop-up or lead capture form on that “About Us” page to capture more of the leads who read all about you and turn them into tangible leads you can actually contact and invite in to your store! Thanks for reading. Some magazines offer what’s called “advertorials” which are paid advertisements that present like readable, informative articles. Reward these loyal customers with discounts, gifts with purchase, exclusive offerings, and private sales to keep them posting. And any signage or other promotion you do. Have no fear - I've put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. A Las Vegas jewelry store mailed out postcards as one of their main jewelry marketing strategies. Send gentle email reminders that you’d appreciate a review! Maybe you’re having a storewide sale, or maybe Valentine’s Day is coming up, either way including a special offer isn’t optional for your jewelry store marketing to work —. Follow our easy tips for festive social media strategies. A special offer that’s targeted to the right prospects (more on that in #5) can work wonders on your sales numbers. And when someone remembers you, they’re MUCH more likely to BUY from you when the time comes. Make sure you’re WEARING your jewelry because that’s the best (and cheapest) way to show off your gorgeous products every day and everywhere you go! Pixlee’s mission is to enable brands to celebrate and market with the voice of their own customers. Here are a few special offers that have worked for our jeweler clients: FREE sterling silver charm bracelet for any purchase over $125. That’s why getting reviews (#15) and making sure your website is set up to capture leads is 100% worth your time (and it’s less complicated too.). By remaining active on social media and celebrating your customers, even small retailers can compete against the bigger online players. Being active on social media allows you to increase your brand exposure. Call or text to reach a Marketing Consultant: View The Better Business Bureau website (open in new window), View WebMaster Award Program website (open in new window), View Creativity International Awards website (open in new window), View Association of Marketing and Communication Professionals website (open in new window), View Inc 500 Award Winner website (open in new window), View American Business Awards website (open in new window), View The Tampa Bay Business Journal Fast 50 Award website (open in new window), View World Wide Web Awards website (open in new window), View Women's Business Enterprise National Council Certification website (open in new window), View Tampa Bay Top Workplaces website (open in new window), The Jewelry Marketing Guide: 26 Marketing Ideas to Increase New Customers AND Sales Year-Round, they ended up generating $22,000 in sales, 381% return on investment and changes your bottom line. When you’re ready to promote your jewelry business, give us a call at 800-628-1804 for a free consultation! If your brand does not have a social media presence, make it a priority to set up accounts on Facebook, Instagram, and Twitter. One young lady made $100,000 selling jewelry online, so it’s proof if you take the time to learn Etsy, it’ll be yet another place to sell your jewelry and reach even more prospects. I’m so glad you found it helpful! Want 20% OFF your next gold necklace? The jewelry industry is dynamic and fast growing. So check in to your social media a couple times a day to ensure you’re not missing any comments, messages, or prospects mentioning your business (@yourbusinessname) and how much they love your products! If there’s a BIG event coming up (like a golf tournament) you can see what it would take to become a sponsor of the event — getting your jewelry store marketing seen by lots of people who will think you’re generous and a responsible pillar in your community! You can use PostcardMania’s PPC management services here. The majority of jewelry marketing strategies will not close 100% of the leads on the first attempt. Your name and email are required to post. Many business pages’ organic reach (that’s how many people you can reach for free) have declined sharply. Also called an “email drip campaign,” it works in jewelry marketing by sending out emails on a predetermined schedule to prospects in a list that you create. Your cost per click is determined by many factors — your bid being just one — such as: Download our FREE report: How to Do Pay Per Click Yourself (And Not Waste Your Money). So the idea is both CONSISTENCY of marketing and done well in advance (NOT last minute). The one that LOOKS professional and legit. You want your jewelry marketing to be targeted, meaning: Target only those prospects who can and WILL buy from you! Glad you enjoyed the post! I’m glad you find these articles useful. We will not publish or share your email address. Hi, Joy GendusaThank you so much for sharing this ideas.You are providing very useful information.It’s help me to grow my business.Keep Sharing…. If you’re mailing your postcards to all the homeowners in Des Moine, IA, you can then target those same exact people on Facebook in Des Moine, too — at the SAME time. Let’s say you receive an email from someone directly from the contact form on your website. Your Google listing is what pops up when someone searches for your business by name in Google, where 77% of internet searches happen. If needed we would seek your help. Do you mostly sell engagement rings? Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas Your site and posts should contain images of your jewelry collection, gift suggestions, sales and shop events. Which products you sell (and services you provide), That they have GORGEOUS products for sale, How to contact them (just click “Contact” on the right! And the best direct mail to show off your jewelry store marketing? use them on the pages of your website — your homepage, your About Us page, etc. Sitemap, Content Director @ David Perry & Associates. When you’re done updating your online listings, you need to make sure your website doesn’t shoo away prospects, and here’s why…, Your website isn’t just a fancy place for your prospects to visit you online…. 3 reasons jewelry stores should use content marketing. Here are some tips for jewelry marketing photography: But if you have a bit of budget to spend on a product photographer (to save yourself time), you can find one on Photosesh or Smartshoot where you can find someone local and see reviews and samples of their work. Here are some characteristics to check for: Direct mail remains a time-tested jewelry marketing tool — yes, even in our digital age! Facebook marketing is very popular, and for good reason —. This is a very comprehensive guide and should help the jewellery industry. Take this case study of one of our clients as an example: William Effler Jewelers in Cincinnati, OH ran a postcard campaign promoting a 25-50%-off special offer that brought in an extra $25,000 in sales for their store’s 93rd anniversary sale. Pixlee™ © 2012 - Facebook, Instagram, and Pinterest are the best channels for sharing beautiful imagery … What do they need help with when shopping for jewelry? Here are some tips to increase your website’s SEO: SEO is not a one-shot deal — much like marketing in general! It’s actually a vital component to your postcard campaign’s success! Don’t assume your customers know you’re wanting to grow your business with new customers. Thank you for your comment, Soraya! You PAY for each click (hence the name PAY-PER-CLICK). Ready to start your jewelry marketing campaign? wow, great article thanks for sharing with us really it’s very helpful for the jewelry lovers like me i would like to suggest jewelry store in Dallas Tilak Jewelers 8300 N MacArthur Blvd #100, Irving, TX 75063 (972) 594-8252 you can find the best collections here. Both consumer behavior and the market are changing—and jewelry marketers risk being left behind if they don’t give their strategies a digital revamp. Furthermore, consumers are purchasing year-round and often for themselves instead of others. You can also record incoming calls at your store so you can listen and actually hear how your staff handle prospective new customers. Thank you, Sushil! Hashtags for Jewelry that will get your jewelry noticed on instagram, twitter, Facebook, and Tumblr in 2020.. When you’re done helping a customer purchase a beautiful ring, necklace, or bracelet, tell them you’d appreciate a review online if they’ve enjoyed your store and their experience. Need jewelry marketing ideas for your blog? Thank you for reading! When a prospect calls your business, you don’t want to waste the call. Understand the mechanics of Facebook marketing, both paid and unpaid and how to build their jewelry business using Facebook. ), Models (or family members) wearing your jewelry, Contests or giveaways you’re running (to promote people coming in!). So, create your social media accounts to get your business known on diverse social media. You can also add this to the bottom of your email newsletter (#22)! Market with your customer stories instead of relying on your store’s family legacy. Consider devoting an entire space on your website to share these stories of engagements, anniversaries, graduations, and other occasions. Plus, its benefits extend far beyond increasing sales. The pros of social media marketing for fashion brands is that fashion is a highly visual industry. One of the best blogs I went through . The number one question people ask when it comes to social media marketing. If you're using Social Media to build your business, then you need to learn how to get traffic from it. Nothing is better than opting for the local search marketing strategy. Social media marketing requires both strategy and creativity. While it may seem overwhelming, its importance cannot be overstated. 95% of your prospects will visit your website BEFORE making any decision to buy from you (or not). Just reward your current customers who give you referrals…. To be seen in the best light possible – speaking of which…, Showing off your jewelry isn’t just a matter of having photos —. You can take your logo one step further and have it put on multiple promotional items to easily (and inexpensively) boost your business’s branding and professional look. First, look at your customer base — the people who have already bought from you. Let’s say you mail out 10,000 jewelry marketing postcards, and you check your Google Analytics account and notice 6,000 people visited your website with 1,000 people landing and spending 1-3 minutes on your “About Us” page. I’m so glad you found it helpful! Even if you have zero graphic design skills. In fact, when one of our clients diligently marketed their jewelry store, they ended up generating $22,000 in sales. Very informative.we hope this would be helpful to our business. Leave a review!”, FREE report: How to get more positive Google reviews to promote your business. And neither will your BEST sales person. 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