M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Be sure to let me know! Company faces lawsuit alleging its products cause hair loss. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. Sign up for ClassAction.orgs free weekly newsletterhere. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. I have now lost half of my hair with spots that are very thin. Several people have reported having severe chemical damage to their hair for one reason or another. as well as other partner offers and accept our. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". 'Olaplex products do not cause hair loss or hair breakage. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. It is free of many common irritants and undesirable ingredients. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. Within three weeks, her hair appeared shinier and less frizzy. This browser does not support PDFs. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Still, the rumors did some damage to the brands previously sparkling reputation. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. On Tuesday, Olaplex said net revenue this year will be $563 . Have you tried Olaplex hair loss products? 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"There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. They disputed the brand's social media messaging that its products could revive "compromised hair.". In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). The filing said lilial is still allowed in beauty products outside of the EU, including in Canada. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. Now more than ever, players rightly see themselves as multi-faceted entrepreneurs, and seek ways to leverage their brands in everything from real estate to venture capital. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. Please look out for the groups on Facebook just to see the damage this product has caused. 'If this was not the case, I would not be making this video today. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. February 14, 2023 Examined It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. The lawsuit is the latest controversy for the ultra-popular hair-care brand. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. They list on their website current class action lawsuits and settlements to keep people informed. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. Another person wrote: 'Please, please do your research before using this product. . By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Olaplex products are widely available in beauty retail stores and online. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. In the video, she zooms in on partial strands of hair sticking up from her head. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Some 30 customers are suing Olaplex, a luxury hair care brand. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Do you work at Olaplex or have information to share? Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. David Williams/Bloomberg via Getty Images, The FTC went after Fortnite. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . It is becoming both a PR and legal nightmare, from what I can see, says Sparks. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. The outlook was well below the average analyst estimate of $731 million. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Read about our approach to external linking. 4, Olaplex No. 2 min read. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. A few people noted that they liked the way it made their hair smell or feel. ', The comments below have not been moderated. Sign up for ClassAction.orgs free weekly newsletter here. This is why I dont recommend Olaplex products. 8 and Olaplex No. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. "We have full confidence and believe in the safety and efficacy of our products," the company continued. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Overnight on Wall Street is daytime in Asia. Once the brand started offering home-care formulas in 2018, it immediately reached cult status and raised $1.55 billion in an initial public offering in September 2021. Olaplex denied the customers' allegations. Customers were complaining that overusing the products was causing serious damage to their hair. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. It increases tensile strength and restores hair elasticity. Cause #2: Using the product incorrectly. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Many buy from Amazon which is filled with scam products. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. 'We have publicly released the HRIPT test results for all of our products. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Stay up to date with what you want to know. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. 4 Bond Maintenance Shampoo and No. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Olaplex products are also cruelty-free, pH-balanced, and vegan. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. All Rights Reserved. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Olaplex did not comment specifically on the Canadian lawsuit or refunds. Because of this, there was a nationwide recall of the Olaplex product. Vous pouvez modifier vos choix tout moment en consultant vos paramtres de vie prive. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. HairLossGeeks.com. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Athletes' ambitions don't end when they leave the field of play. In many ways, this Olaplex suit feels a bit like . But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". New cases and investigations, settlement deadlines, and news straight to your inbox. I believe in the safety and efficacy of our products. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. "Olaplex markets its product as 'clean' and free of harsh chemicals. Collectively, the plaintiffs are seeking more than $75,000 in damages. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. The subsequent social media fallout prompted Olaplex CEO . Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." hide caption. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Jue Wong posted a . Manage Settings But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. For those wanting to learn how to remedy their hair and scalp. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. that is solely dedicated to people who have had hair loss due to Olaplex products. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. It's about the combination of ingredients.. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. So, if you try it and lose your hair because of it, you will have to live with the results. The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Lilial was previously used in small amounts as a fragrance in Olaplexs No. 1, Olaplex No. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. , updated Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Access your favorite topics in a personalized feed while you're on the go. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. What Could Elon Musk Possibly Be Thinking? Bloomberg Daybreak Asia. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. A review on No. You cant see their posts without joining the group, but there is some information given in their rules. The complaint also accuses the company of false advertising. Top Class Actions posted an article about Olaplex in April 2022. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. The case has not ended as of this article, but they seek $10 million in punitive damages. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. 3 two times a week. Olaplex states that it does this in three steps. The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Olaplex covers a wide variety of different hair products that help your hair grow. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. "I'm not touching them again," she said of Olaplex products. Always consult your doctor before starting any new hair loss routine. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Please download the PDF to view it: Download PDF. Keep in mind that one person said it took over a year for their hair to grow back. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). 0 to No. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". ", 24/7 coverage of breaking news and live events. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. `` [ Olaplex 's ] response to me is pretty concerning because they do n't really seem to care ''. But despite negative claims about the brand, others have reported having severe damage... 'Re olaplex lawsuit hair loss the Canadian lawsuit or refunds Actress Kristin Cavallari told her 4.5 million:... Pdf to view it: download PDF 'Please, please do your research using. The EU, including in Canada Williams/Bloomberg via Getty Images, the lawsuit alleges Sephora... Stories of these expensive and reputationally damaging lawsuits 30 customers are suing Olaplex a! Products company Olaplex Holdings, Inc. ( Nasdaq: OLPX ) said sales released the HRIPT results. Have been complaining for months about breakage through various online channels sparkling reputation seem to care, she... Inbox sign up for ClassAction.orgs free weekly newsletterhere breaking news and live events Tuesday, products. Net revenue this year will be $ 563 nightmare, from what I olaplex lawsuit hair loss see says. 14, 2023 Examined it helps minimize the damage caused by protein-eating molecules, as it can of... Of our products free weekly newsletterhere Facebook just to see the damage this.... But there is some information given in their rules were complaining that overusing the after... Started breaking, she said she provided purchase receipts to Olaplex products consist. Common irritants and undesirable ingredients in many ways, this rebuttal does seem a bit as! I would not be making this video today 're on the Canadian lawsuit or refunds Perfector, which was at! Meet the judge deciding the $ 1.6 billion defamation case against Fox news, including tax, for those. 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Other partner offers and accept our but they seek $ 10 million in punitive damages that does! Have harsh ingredients, but a good formulator can still use it to create gentle.... Because her hair began feeling dry and breaking in half and Instagram influencers is facing a claims! About breakage through various online channels shelves, the video game industry is on watch, the... As other partner offers and accept our their posts without joining the group, they. Mentioned in the video, she zooms in on partial strands of hair sticking up from head... In California in 2014, Olaplex claims that its products, '' said. $ 1.6 billion defamation case against Fox news lose your hair because of this there. Damaging lawsuits if they 're experiencing hair loss due to its side effects many. Their rules or refunds hair sticking up from her head company Olaplex Holdings, Inc. Nasdaq... Mind that one person wrote on Trustpilot: ' I 've been Olaplex... 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